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Google Ventures doubles down on dev tool startup Blacksmith just 4 months after its seed round

Danielle by Danielle
September 25, 2025
Reading Time: 3 mins read
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# RAG vs. Fine-Tuning: It’s Not an ‘Either/Or’ Question

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The race to infuse Large Language Models (LLMs) with proprietary, domain-specific knowledge is on. Every enterprise wants its AI to understand its internal documents, product specs, and unique customer data. In this pursuit, two dominant techniques have emerged as the primary contenders: Retrieval-Augmented Generation (RAG) and fine-tuning.

The discourse online often frames this as a binary choice, a technical duel where one method must prevail. This is a fundamental misconception. As practitioners building real-world AI systems, we need to move beyond this “either/or” mindset. The reality is that RAG and fine-tuning are not rivals; they are complementary tools designed to solve different problems. Understanding their respective strengths is the key to building robust, reliable, and truly intelligent systems.

—

### The Power and Precision of RAG

Retrieval-Augmented Generation is, at its core, a system for providing an LLM with an open-book exam. Instead of relying solely on the knowledge baked into its parameters during training, the model is given access to an external, up-to-date knowledge base.

Here’s the high-level workflow:
1. A user query comes in.
2. The system uses the query to search a specialized corpus of documents (often stored in a vector database).
3. The most relevant snippets of information are retrieved.
4. These snippets are injected into the LLM’s prompt as context, along with the original query.
5. The LLM generates a response based *on the provided context*.

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**The primary advantage of RAG is factual grounding.** It is the most effective technique for mitigating hallucinations and ensuring that an AI’s answers are based on a specific, verifiable set of source documents. Because the knowledge base is external to the model, it can be updated in near real-time without the need for expensive retraining. If a new policy document is published, you simply add it to your vector store. This also provides a clear path to source attribution, allowing you to build systems that cite their sources—a critical feature for enterprise trust and reliability.

However, RAG doesn’t change the fundamental nature of the model itself. It can provide the LLM with facts, but it can’t teach it a new style, a specific format, or a complex, multi-step reasoning process not already latent in its architecture.

### When to Reach for Fine-Tuning

Fine-tuning, by contrast, is a process of actually changing the model’s “brain.” It involves continuing the training process on a smaller, curated dataset of examples. This process adjusts the model’s neural weights, altering its inherent behavior.

You should consider fine-tuning when your goal is not to inject new knowledge, but to teach the model a new *skill*.

Consider these use cases:
* **Adopting a Persona:** You want the model to consistently respond in the voice of your company’s brand—using specific terminology, a certain level of formality, and a unique tone.
* **Learning a Structure:** You need the model to reliably output responses in a specific format, like JSON, YAML, or a custom XML schema.
* **Mastering a Domain’s Nuance:** You’re working in a field like law or medicine where the relationships between concepts are subtle and complex. Fine-tuning can help the model internalize these nuances in a way that simple retrieval cannot.

The trade-off is complexity and cost. Fine-tuning requires careful dataset curation, significant computational resources, and expertise to avoid pitfalls like “catastrophic forgetting,” where the model loses some of its general capabilities. Unlike RAG’s dynamic knowledge base, new information requires a new fine-tuning cycle.

—

### The Synergistic Future: RAG + Fine-Tuning

The most sophisticated AI systems will not choose between these methods but will strategically combine them. The future is a hybrid approach where each technique plays to its strengths.

Imagine a customer support bot for a complex software product:
1. **Fine-Tuning for Behavior:** The base model is first fine-tuned on thousands of high-quality support conversations to learn the company’s empathetic tone, its structured troubleshooting process, and how to correctly format bug reports.
2. **RAG for Knowledge:** This fine-tuned model is then integrated into a RAG system connected to the company’s entire technical documentation, release notes, and developer knowledge base.

When a user asks a question, the RAG system retrieves the latest, most relevant technical articles. The fine-tuned model then uses this information to craft a response that is not only factually accurate (thanks to RAG) but is also delivered in the perfect tone and follows the correct diagnostic procedure (thanks to fine-tuning).

The debate isn’t RAG vs. Fine-Tuning. It’s about architecting intelligent systems. RAG is for *what* the model knows; fine-tuning is for *who* the model is. By understanding this distinction, we can move from simply using LLMs to purposefully engineering them.

This post is based on the original article at https://techcrunch.com/2025/09/17/google-ventures-doubles-down-on-dev-tool-startup-blacksmith-just-4-months-after-its-seed-round/.

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Danielle

Danielle

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