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Awake’s new app requires heavy sleepers to complete tasks in order to turn off the alarm

Emma by Emma
September 15, 2025
Reading Time: 3 mins read
0

### The Scaling Dilemma: Is Bigger Always Better for LLMs?

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In the world of artificial intelligence, the last few years have been dominated by a simple, powerful mantra: bigger is better. We’ve witnessed a breathtaking arms race in the development of Large Language Models (LLMs), with parameter counts rocketing from millions to hundreds of billions, and now rumored to be in the trillions. This exponential growth, governed by what researchers call “scaling laws,” has unlocked capabilities that were pure science fiction a decade ago. But as we stand in awe of these digital titans, a critical question emerges: Is this relentless pursuit of scale a sustainable path forward, or are we approaching a point of diminishing and increasingly costly returns?

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### The Unmistakable Power of Scale

The argument for scale is, on its face, undeniable. The performance leap from models like GPT-2 to GPT-3, and then to GPT-4, was not just an incremental improvement; it was a qualitative transformation. This is because scale doesn’t just make models better at what they’re trained to do—it unlocks entirely new, **emergent capabilities**.

These are behaviors that are not explicitly programmed or anticipated but simply appear once a model reaches a certain threshold of complexity. In-context learning, where a model can perform a new task based on just a few examples in the prompt, was a stunning emergent property of scale. So too was the capacity for step-by-step reasoning, complex instruction following, and even rudimentary code generation. The scaling laws suggest a predictable relationship: increase the model size, training data, and compute, and performance on a wide range of benchmarks will reliably improve. This empirical evidence has fueled the drive to build the largest models possible, chasing the next set of emergent skills.

### The Sobering Costs of Colossus

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However, this power comes at a staggering cost, creating a set of challenges that can no longer be ignored. The three primary drawbacks are computational, environmental, and philosophical.

1. **Astronomical Computational Cost:** Training a state-of-the-art foundational model is an endeavor that requires tens of thousands of specialized GPUs (like NVIDIA’s H100s) running continuously for months. The cost runs into the hundreds of millions of dollars for a single training run, placing this capability firmly in the hands of a few hyperscale tech companies. This creates a significant barrier to entry, stifling open research and concentrating immense power within a small number of organizations.

2. **Environmental Impact:** The immense energy required to power and cool these massive compute clusters translates into a significant carbon footprint. While companies are increasingly moving towards renewable energy, the sheer demand for electricity makes training next-generation models an environmentally conscious concern that the AI community must address responsibly.

3. **Accessibility and Inference:** Beyond training, the cost of *running* (or performing inference on) these models is also substantial. Serving a model with trillions of parameters to millions of users is a massive operational challenge. This limits their deployment in resource-constrained environments, such as on-device applications, and keeps the cost of using top-tier AI relatively high.

—

### A Fork in the Road: Efficiency and Specialization

The escalating costs of the “bigger is better” paradigm are forcing a necessary and exciting shift in the research landscape. The future isn’t just about scaling up; it’s also about scaling *smart*. We’re seeing a Cambrian explosion of techniques aimed at creating smaller, more efficient, yet highly capable models.

Key directions in this movement include:

* **Improved Architectures:** Techniques like Mixture-of-Experts (MoE) allow models to be very large in total parameter count, but only activate a fraction of those parameters for any given query. This drastically reduces the computational cost of inference while retaining the benefits of a large model.
* **Knowledge Distillation:** This process involves training a smaller “student” model to mimic the output of a much larger “teacher” model. The student learns to capture the nuanced capabilities of the teacher in a much more compact form.
* **Quantization and Pruning:** These methods reduce the memory and computational footprint of a model by using lower-precision numerical formats or by removing redundant parameters, making them easier to deploy on smaller hardware.
* **Domain-Specific Models:** Instead of a single monolithic model that tries to know everything, we’re seeing the rise of highly specialized models. A smaller model trained exclusively on medical literature or legal documents can often outperform a massive general-purpose model on tasks within its specific domain at a fraction of the cost.

### Conclusion: A Hybrid Future

The era of monolithic scaling is not over, but its exclusivity is waning. The future of AI is unlikely to be a choice between massive models and small ones. Instead, we are heading towards a **hybrid ecosystem**.

At the core, a handful of immense, cutting-edge foundational models will continue to push the boundaries of what’s possible, serving as a kind of “base intelligence” or utility. Surrounding them will be a vibrant and diverse ecosystem of smaller, specialized, and highly efficient models. These nimble models will be fine-tuned for specific tasks, deployed on-device, and customized for enterprise needs, bringing powerful AI to a much broader range of applications. The true innovation will lie not just in building the biggest model, but in mastering the interplay between the colossus and the specialist.

This post is based on the original article at https://techcrunch.com/2025/09/15/awakes-new-app-requires-heavy-sleepers-to-complete-tasks-in-order-to-turn-off-the-alarm/.

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Emma

Emma

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